Scroll Media puts on weight

AUCKLAND, Wednesday: Ad tech business Scroll Media has expanded its sales team with two new appointments. Scott Hughes joins as innovation director to harness strategic opportunities for the business. He was previously at Loyalty NZ, Hughes and was part of the team launching new FlyBuys media propositions to market.

He also brings ecommerce, data and integration experience from working across direct and agency at NZME.

Hughes says he sees great potential to capture growth through innovation and collaboration with publishing partners.

“Since the launch of Scroll the team have done an incredible job gaining access to some world class publishers,” he said. “We have the reach, the audience and a unique network of publishers that can add value above and beyond the traditional NZ channels.”

Bolstering the sales team, Lauren Buckeridge joins as NZ sales manager. She has a background in media and sales at BusinessDesk and the Listener.

“Scott and Lauren bring a wealth of digital expertise to our team having worked with premium publishers before.”

“Understanding publisher and customer needs is paramount and I’m thrilled to be able to utilise my background across the exciting array of sites Scroll has to offer,” she said.

Scroll Media founder/MD Jane Ormsby, said: “Scott and Lauren bring a wealth of digital experience and expertise to our team having worked with premium publishers before.

“We are delighted to be growing our strengths in innovation and integration. With an industry shift in contextual environments, adding new people to the team means we can support our agency and publisher partners to a greater extent.

“Scroll’s presence in the APAC market continues to grow, with international publishers partnering with us for representation because we cover the New Zealand, Australian and Indian market and create innovative solutions for advertisers and publishers alike.

“Representing a portfolio of more than 30 premium publishers, Scroll has specialised in branded content, programmatic advertising and customised solutions since 2018.

“Looking to 2022, Scroll Media seeks to take advantage of the huge opportunities in gamification and contextual advertising.”

• www.scrollmedia.co.nz