“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jackie Saplicki, global senior director of tech consulting and architecture at Media.Monks. Digital media buyers and planners operate with four out of the “Five Ws.” They know who is seeing… Continue reading »
The post There’s a Gap In Ad Creative Planning. It’s Time To Close It appeared first on AdExchanger.
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