November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The 2022 Upfronts Need to Evolve Into the FlexFronts

In 2020, like our personal and professional lives, everything about the TV upfront changed. The combined impacts of the pandemic and the shift away from linear television to streaming have primed the industry for change. Or it certainly felt that way, as many believed we would see a rethink of how tens of billions of…
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