November 2, 2024

Programmatic

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DoubleVerify Snags First Outside MRC Cred On YouTube; Will The Household Become Programmatic’s Atomic Unit?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I See You … Tube DoubleVerify has gained MRC accreditation as a third-party measurement provider of viewability reporting on YouTube.  Specifically, the seal covers DoubleVerify’s access to YouTube site and in-app page-level information via Ads Data Hub, the cloud service that houses Google’sContinue reading »

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