May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Hanes Guru Continues His Quest for Ball-ance in Cheeky New Campaign

If you were watching the first round of the NBA Playoffs, chances are you caught an impressive display of ball control–during a commercial break. That’s because underwear and apparel brand Hanes debuted “Stay Cooool. Stay Supported,” a campaign introducing its X-Temp Total Support Pouch product line, which boasts cooling fabric and breathable mesh panels. The…
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