SYDNEY, Today: Australasian production company Eight this week celebrates the 10-year anniversary of its launch into the NZ market with the newly released Meridian Energy campaign (which featured in M+AD yesterday).
Founded in Sydney by Mike Vanderfield in 1998, guided by Eight MD Katie Millington – moved to New Zealand in 2012.
Eight MD Katie Millington said: Ten years on, Eight is proud to be a women-led organisation from the top down with 100% of executive and administrative roles being held by women and their directing roster that is edging close to being 50/50 male and female.
“Eight also works closely with director Miki Magasiva and Mario Gaoa from The Brown Factory to achieve their goal of getting more brown faces on screen.
“In 2020 Eight launched The Story Department and currently has four long-form projects in the works including The Dame Valerie Adams feature documentary More than Gold.
“When I moved to NZ on a wing and a prayer, I had high hopes for building the kind of production company I wanted to work at.”
“With over 40 nominations and wins at the Axis Awards since its NZ inception, Eight has aligned itself with talented agencies across the industry to deliver iconic campaigns such as Tui Plumber, Rainbow Youth’s If it’s not gay, it’s not gay, and the Air NZ Hobbit safety video.
“When I moved to NZ on a wing and a prayer, I had high hopes for building the kind of production company I wanted to work at.
“I wanted to build a creative space for artists with a supportive family vibe, where women lift other women up. I’m proud to say we’ve achieved this in spades. I’ve been nostalgic over the past few months thinking about all the personalities, the artists and technicians through our doors over the last decade and I’m thankful to each and every one of them for being part of the Eight narrative, for a reason or a season.
“Celebrating this milestone with the launch of the Meridian Energy campaign is the icing on our 10th birthday cake.”
“Eight NZ pledges to strive for a workplace that reflects the community in which it lives, and to continue to uplift and unveil new vibrant talent into this next decade, Eight would like to thank all those like-minded individuals and companies who have partnered with them since 2012 including the incredible The Monkeys Aotearoa on this most recent campaign.
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