December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Here’s Why Netflix May Add Ads

Netflix announced its first subscriber loss in over a decade on Tuesday, forcing a legacy streamer stuck in its ways to reevaluate its approach in an increasingly crowded market. In a turnaround from a years-long position, co-founder and CEO Reed Hastings said that an ad-supported tier may be in the company’s future to drive further…
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