Liftoff for Daylight’s sustainability campaign

AUCKLAND, Today: Following a competitive pitch* in December last year, Daylight Creative (part of the Spinoff Group) has launched Auckland Council’s new climate action platform, Auckland Forever.

Auckland Council head of marketing Angela Meyer said: “Created to break down the comprehensive initiatives set out in Te Tāruke-a-Tāwhiri (Auckland Climate Plan), Auckland Forever is all about helping locals understand what’s being done to make Tāmaki Makarau/Auckland everlasting.

“For so long, the effects of global warming have felt just that – global and far away and something that will happen in another lifetime. That lifetime is now, it’s ours, and we’re collectively doing something about it.

“Developed as an enduring design system to communicate the hundreds of council-lead projects until 2030 and beyond, Auckland Forever will continue to grow and evolve with the initiatives themselves.

“Sustainability is something we’re passionate about at Daylight. So setting up the communication foundations for our city’s climate response has been really rewarding.”

“Sustainability is something we’re really passionate about here at Daylight. So setting up the communication foundations for our city’s climate response has been really rewarding.”

Daylight CD Charlie Godinet said: “With that set, we’re excited to keep building momentum with this platform.

“The launch campaign is live across street furniture, digital and social and is in the first stage of its flighted rollout across Tāmaki Makaurau.”

*Agency roster
Auckland Council use sa number of rostered agencies – including Colenso BBDO & Federation – across different departments. Auckland Forever is a new platform/workstream that sits within the Environment & Core Services team within the council.

• More here aucklandforever.co.nz
• daylightcreative.co.nz

CREDITS

Client: Auckland Council
Head of Marketing, Environment and Core Services: Angela Meyer
Principal Marketer: Michelle Blau
Marketing Project Manager: Emily Fornieri
Marketing Specialist: Sylvia Pitto
Creative Agency: Daylight
Website: Translate Digital
Media Agency: MBM
Motion GFX: YeaBoey