With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rhianna’s Savage x Fenty. It was “very hard in the beginning,” when Apple introduced App Tracking Transparency in 2021, said Bailey Minney, head of media measurement at TechStyle Fashion…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Suntory BOSS Coffee brews ambition in a new campaign
Whittaker’s sweetens the deal
How to get through a media crisis