How AccuWeather Shored Up Revenue By Monetizing Its Ad-Blocking Audience

Ad blockers are still a thing, even if you haven’t heard much about them in the past few years. And they still see widespread use among ad-weary audiences; about 42.7% of people worldwide had an ad blocker installed as of Q3 2020, according to Statista. But while some publishers may write off ad-blocker users as… Continue reading »

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