December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Here Are the Most Effective Ads of the Past Year, According to Kantar

The most effective advertising for the last year comes from brands such as Samsung, eBay, Mitre 10 and Johnnie Walker, according to insights and consultancy firm Kantar. For the first time, the awards have been split across three categories: TV, print and outdoor and digital. In releasing its annual Creative Effectiveness Awards for 2021-2022, which…
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