May 6, 2024

Programmatic

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IOS Marketing Costs Still Hinder Ecom Brands; FreeWheel Picks Up A Line Of Sight Into YouTube

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP, DTC. LUV, ATT. The Q1 earnings reports for 2022 are starting to trickle in, and young DTC brands are still suffering under the weight of their marketing costs following the hit from Apple’s ad policy changes. Manscaped, the men’s grooming brand, grew revenueContinue reading »

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