Netflix eyes ads as subscriber growth slows

LONDON, Today: With around two million fewer subscribers than predicted in Q1 2022 (and a similar shortfall expected in Q2), video streaming service Netflix is preparing to explore a new subscription layer that includes ads, according to global marketing site WARC.

“As penetration deepens and competition increases, it’s getting harder to rely solely on increasing subscriber numbers to grow revenue,” the site reported.

“Advertising is one obvious route to continued growth.

“Advertising is one obvious route to continued growth.”

“Netflix will look to monetise sharing and will ask members to pay a bit more to share the service with people outside their home.”

California-based Netflix ceo Reed Hastings said: “Allowing consumers who would like to have a lower price and are advertising-tolerant to get what they want makes a lot of sense.

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