April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Jon Steinlauf on Warner Bros. Discovery’s Upfront Strategy

Upfronts season is upon us, and even though Warner Bros. Discovery is less than three weeks old, the company’s ad sales team is preparing for what’s expected to be a record year. Jon Steinlauf, who was named ad sales chief for the new company just prior to the WarnerMedia-Discovery close on April 8, spoke publicly…
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