November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Magnolia Network Rolls Out Prestige Spots in Ad Model Shift

Apple TV+’s Severance, AMC’s Better Call Saul and … a Scotts Miracle-Gro ad? In the age of prestige TV, Magnolia Network is trying something different: creating its own version of prestige advertising. “Targeting is one thing, but having people believe and listen to you … is a whole other thing,” Greg Regis, evp of ad…
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