TikTok has become accustomed to Facebook and Instagram stealing its cool new features and video formats. So, it’s a refreshing change to see TikTok pilfer one of Meta’s innovations. Starting Thursday, TikTok launched the ability to add first-party cookies to its site conversion pixel, which allow the platform to track site activity and attribute ads… Continue reading »
The post TikTok Adds Third-Party Cookies To Its Pixel – And Tries To Eat Facebook’s Lunch appeared first on AdExchanger.
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