Well, here’s the most ad techy thing ever: Clean room platform InfoSum is integrating with Unified ID 2.0 to expand how advertisers can use their first-party data in the bidstream. The integration, which went live on Thursday, makes a lot of sense. Think of it as an additional first-party signal that can be added to… Continue reading »
The post InfoSum Signs On To Support Unified ID 2.0 appeared first on AdExchanger.
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