November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Ad Tech’s Carbon Footprint And Elon’s Twitter Takeover

In its history, Twitter’s advertising business has experienced a few ups and numerous big downs. But now the platform is being bought by someone who is vocally hostile to advertising and who doesn’t run advertising to promote his own product. We’re talking about Elon Musk, of course, and his $ 44 billion bid to own Twitter.Continue reading »

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