Special becomes the first New Zealand advertising agency to launch a full-service office in the United Kingdom, appointing Jennifer Black...
Month: April 2022
The producers of RuPaul's Drag Race--and shepherds of the TV property's expanding media and events empire--are breaking into consumer packaged...
Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site...
Our client is a vibrant and well-established independent creative agency, with a strong team and a diverse mix of clients....
As societal viewpoints evolve and change, people find themselves confused about what is seen as right or wrong behavior as...
Our client is NZ’s largest hybrid event and experience agency. They have a strong reputation for creating memorable, immersive events,...
In the age of declining linear TV ratings, TV One and sister channel Cleo TV are doing something radically different:...
MediaWorks has announced the creation of a dedicated in-house creative studio, Passionfruit. Alex Kenny has been appointed as Creative Director...
The influencer marketing space has radically changed over the past two years. Before 2020, influencers represented a small share of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Rate Takeaways The fees collected by intermediaries...