Rooting For Nielsen (Really), With VAB CEO Sean Cunningham

Nielsen didn’t have a contingency plan for being unable to service its panel during the pandemic. In some ways, that’s understandable. Most companies weren’t ready for COVID-19. The problem was how Nielsen acted after its undercounting came to light, says Sean Cunningham, president and CEO of the Video Advertising Bureau (VAB), a trade organization that… Continue reading »

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