Nielsen didn’t have a contingency plan for being unable to service its panel during the pandemic. In some ways, that’s understandable. Most companies weren’t ready for COVID-19. The problem was how Nielsen acted after its undercounting came to light, says Sean Cunningham, president and CEO of the Video Advertising Bureau (VAB), a trade organization that… Continue reading »
The post Rooting For Nielsen (Really), With VAB CEO Sean Cunningham appeared first on AdExchanger.
More Stories
Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans
NZME launches Kōrero podcast celebrating Māori culture
From Viral Videos to Your Dinner Table: QCP’s Culinary Journey Comes Alive in New Cookbook