May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Vevo Cements Transformation Into Streaming Network

As connected TV becomes an increasingly big priority in media buyers’ budgets, Vevo used its NewFronts time Thursday at New York’s Hammerstein Ballroom to declare itself the largest free ad-supported streaming TV (FAST) network in the world. The music video network, founded by Universal Music Group and Sony Music Entertainment in 2009, also said it…
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