December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amplitude’s CEO: ‘The Product Itself Has Become The Distribution Channel’

Amplitude wasted no time trying to poach customers after Google announced plans to shut down Universal Analytics (UA) and force an upgrade to Google Analytics 4 (GA4) this summer. The product analytics company, which was founded in 2014, spun up an email campaign last month to woo ticked-off GA customers to its platform. “If you’reContinue reading »

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