May 11, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

To Urge Women’s Empowerment, Hershey’s Made a Dictionary With Only One Word

Language shapes our culture, identity and history in crucial ways. So, it’s important to validate words and meanings from a diverse array of different languages, especially when those words connect with a specific community. During the process of creating the 2022 Hershey’s “Her for She” campaign, which is part of the chocolate brand’s HerShe empowerment…
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