Retail media is the hottest thing in online advertising and one of the most important categories for the future of programmatic growth. But it’s also not a well-understood category. For example, there are a number of different terms that get conflated under the retail media umbrella. Retail marketing, shopper marketing and trade marketing are synonymous,… Continue reading »
The post AdExplainer: The Evolution Of Retail Media appeared first on AdExchanger.
More Stories
Dismantling Google Will Not Fix the Adtech Ecosystem
Meta’s Threads Begins Global Ad Rollout Within Its Feed
Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad