Lessons in Luxury From The Marketers Rewriting Its Glossy Digital Playbook

Covid-19, as it has with everything, transformed the luxury market. The past two years have seen high-end brands evolve their digital strategies, stand up and take sustainability more seriously and forge relationships with resale platforms. Post-pandemic turmoil luxury sales and profits have rebounded. Last year, 117-year-old British car marque Rolls Royce announced global sales had…
Adweek Feed