November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Linear Is Still The King Of Pharma, But For How Long?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Marcella Milliet Sciorra, CMO of DeepIntent.  Linear TV has long dominated the marketing mix for pharmaceutical brands and their agencies. In 2021, these groups spent an estimated $ 3.9 billion on national broadcast and cable ads,Continue reading »

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