November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Next-Gen Media-Buying AI Eliminates The Privacy Versus Performance Trade-Off

By Rémi Lemonnier, co-founder and president, Scibids The apocalyptic headlines about cookie deprecation and the shift toward privacy have slowed somewhat ­– but don’t get too comfortable. Regulators around the world remain emphatic about privacy, big ad tech still plans big deprecation and a cookieless future for ad tech will be here before you knowContinue reading »

The post Next-Gen Media-Buying AI Eliminates The Privacy Versus Performance Trade-Off appeared first on AdExchanger.

AdExchanger