The newest billion-strong social platform, TikTok, is taking on the OG walled gardens. But its ad platform still can’t match Meta or Google. For one, TikTok under-attributes conversions compared to the other platforms, mainly because its tracking abilities are so nascent (although adding third-party cookies to its pixel should help). On the flip side, although… Continue reading »
The post The Big Story: TikTok’s Missing Attribution appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs