November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Disney Showcases Marvel-ous Disney+ Offering at In-Person Upfront

In its first in-person upfront week presentation since 2019, Disney wanted marketers to marvel. On Tuesday afternoon, the House of Mouse presented the breadth and depth of its portfolio at Basketball City, an expansive space on New York’s Pier 36, giving special attention to Disney+–which will be rolling out an ad-supported tier later this year–and…
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