AUCKLAND, Today: “Tigers are cool,” says Phantom Billstickers ceo Robin McDonnell. Tiger Crystal Ultra Low Carb is also extremely cool, especially when you crack one straight from the fridge.
“A brand like this deserves a thrilling poster campaign, so Phantom worked with DB and dentsu to deliver one.
“It’s up now at our prime Symonds Street site in Auckland.
“We’ve installed lasers to help Tiger’s powerful creative shine even brighter in the city night. It’s our first-ever laser activation campaign, and it’s hard to miss.”
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