November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Streaming Was The Star Of This Year’s Upfronts

If the NewFronts is where buyers flirt with newer media channels and streaming services, the upfronts, which wrapped up this week, is where things start to get serious, as legacy broadcasters showcase their new content in the hopes that advertisers will put a ring on it – but this year, pretty much all of the major programmers had streaming on the brain.

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