David’s Unusables wins – again – in the Big Apple

NEW YORK, Friday: Special Auckland was awarded the Best of Discipline in Pharma for David’s Unusables on behalf of Motor Neurone Disease NZ tonight at The One Show 2022 awards ceremony in the US. The previous night, Special and FCB NZ picked up Golds in the main One Show competition (scroll down for that link).

Overall, Special, working with The Post Office Auckland, won the Pharma Best of Discipline, a Gold Pencil in Pharma, Direct Marketing, a Silver in Direct Marketing, Non-traditional & Guerrilla Marketing, a Bronze in Health & Wellness, Direct Marketing, and a Merit in Public Relations, Brand Voice, for the work.

This year’s top One Show honours, based upon cumulative scores for Pencils and Merits won across all disciplines, are …

• Agency of the Year: Leo Burnett Chicago
• Independent Agency of the Year: L&C New York
• Brand-Side Agency of the Year: Google Devices & Services Creative Team Mountain View
• Network of the Year: Ogilvy Group
• Creative Holding Company of the Year: Omnicom Group
• Production Company of the Year: Hungry Man Los Angeles
• Music & Sound Company of the Year: Beacon Street Venice
• Client of the Year: Unilever
• Non-Profit Client of the Year: Change the Ref
• Brand of the Year: Google
• Leo Burnett Chicago was awarded Best of Show and three Best of Disciplines for The Lost Class on behalf of Change the Ref  

Country rankings
The One Show 20221 Global, Regional and Country Creative Rankings will be announced later today (Monday).

• Earlier M+AD story