Netflix plans to introduce ads … and ad tech vet (and mayor of ad tech Twitter) Ari Paparo is rolling out an SVOD service of sorts. Weird world. On Monday, Paparo, who sold his last company, Beeswax, to Comcast in early 2020, launched Marketecture.tv, a startup to help prospective technology buyers understand and evaluate the… Continue reading »
The post Ari Paparo Has A New Venture To Help Buyers Evaluate Tech Vendors (Minus The BS) appeared first on AdExchanger.
More Stories
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected
The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles