May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ari Paparo Has A New Venture To Help Buyers Evaluate Tech Vendors (Minus The BS)

Netflix plans to introduce ads … and ad tech vet (and mayor of ad tech Twitter) Ari Paparo is rolling out an SVOD service of sorts. Weird world. On Monday, Paparo, who sold his last company, Beeswax, to Comcast in early 2020, launched Marketecture.tv, a startup to help prospective technology buyers understand and evaluate theContinue reading »

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