“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Jaconi, CEO & co-founder of Button. Customer acquisition rates are up and ROAS is down across the walled gardens of Facebook and Google. That’s hardly news at this point. It’s also well-known that,… Continue reading »
The post Retail Media Platforms Can Learn and Leverage a Thing or Two From Affiliate appeared first on AdExchanger.