May 13, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Marketer’s PET Peeve; Edtech, Meet Ad Tech (And Its Tracking Scandals)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PET Lovers Privacy-enhancing technologies (PETs) are the industry’s latest attempt to program privacy compliance into data-driven advertising. But it’s not enough to just hire a vendor and check privacy off your to-do list. “Technology is not a silver bullet – internal governance needs toContinue reading »

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