Discovery launches Knack strategy shop

AUCKLAND, Today: Warner Bros Discovery Australia & New Zealand have launched partnerships brand Knack, a one-stop-shop for clients seeking strategy, integration, sponsorship and creative services.

Knack is led by Auckland-based manager Kerry Leonard, Senior Manager Partnerships and creative lead Joshua Smith.

Leonard said, “Knack is about offering a best-in-class approach for clients looking to make the most of these opportunities.”

Smith said, “At Knack, we have a passionate belief that great storytelling can transform brands. We’re committed to continuing to find unique and interesting ways to bring our clients’ stories to Warner Bros. Discovery audiences.”

“The interest in MasterChef NZ was phenomenal.”

The launch event on Wednesday also featured guest appearances by MasterChef NZ judges Nadia Lim, Michael P Dearth, and Vaughan Mabee.

Leonard said MasterChef NZ, which starts on Sunday (May 29), is “an excellent example of Warner Bros Discovery’s production, creative and sales teams working together to deliver a strong result”.

“The interest in MasterChef NZ was phenomenal. Within 24 hours of taking this to market we had well exceeded our expectations with the number of partners who wanted to come on board for everything from in-show moments to in-store activations.

“We’re incredibly proud of what we’ve achieved and can’t wait to do more of this as Knack.”

• wbd.com