How TikTok Capitalizes On The Twin Trends Of Creators And Online Commerce

Although TikTok gets lumped in with Facebook, Instagram and Snap, et al., it doesn’t consider itself to be a social media platform. And that’s because its users are typically there to binge short-form video content and be entertained rather than connect with people they already know. TikTok users spend an average of 90 minutes a… Continue reading »

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