AUCKLAND, Monday: NZ “mobile wallet” Dosh has partnered with MediaWorks to deliver The Edge $ 50k Flatmate With Dosh – billed as “the largest ever listener experience competition on The Edge radio station”.
Flatmate With Dosh sees 10 flatmates share a house for 11 days and compete in challenges to keep $ 50,000 in cash, stored in a Dosh mobile wallet.
For every challenge the flatmates lose, a listener on the outside will take a chunk of that money.
“Our audience is loving this promotion so far – we’ve had hundreds of registrations for flatmates already.”
The call for flatmates started on May 16 and the flat goes live on June 13.
Dosh co-founder James McEniery said: “Dosh is relatively new to the market so we need to build brand awareness and also get and help Kiwis understand what a mobile payments app is and how Dosh works.
“The MediaWorks team has done a brilliant job of bringing the product to life and integrating it into this in a way that’s hugely entertaining. Kudos to the creative genius that came up with the idea.”
The Edge content director Casey Sullivan said: “Our audience is loving this promotion so far – we’ve had hundreds of registrations for flatmates already! We can’t wait for the flat to go live.”
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