“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Valerie Bischak, general manager and head of growth at Amobee. Most advertisers have heard of “The Rule of 7.” For an advertising message to stick with consumers, they must hear it a minimum of seven… Continue reading »
The post Forget the Rule of 7: It’s Time to Reduce Ad Repetition appeared first on AdExchanger.
More Stories
WBD Names Ryan Gould and Bobby Voltaggio as New Ad Sales Leaders
Foodstuffs Expo to showcase latest innovations in FMCG
The NFL Is Betting on Fashion Creators to Expand Beyond Sports