Forget the Rule of 7: It’s Time to Reduce Ad Repetition

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Valerie Bischak, general manager and head of growth at Amobee.  Most advertisers have heard of “The Rule of 7.” For an advertising message to stick with consumers, they must hear it a minimum of seven… Continue reading »

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