“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Vijoy Gopalakrishnan, chief research officer at iSpot. Historically, the technology used to deliver TV programming and advertising to viewers has evolved much faster than the ability to measure it. Now, as CTV and streaming explode,… Continue reading »
The post The Case For Measuring TV Ads And Programming Separately appeared first on AdExchanger.
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