November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CTV Is Not Immune To Ad Fraud – And The Industry Needs To Tighten Its Standards

Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean. And CTV is certainly not immune to ad fraud. Because there is such limited streaming TV inventory and the supply is harder to break into than mobile and desktop media – fraudsters can slip malicious mobile apps onto phones moreContinue reading »

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