AUCKLAND, Today: PHD Media AUNZ and Drum have won a pitch to bring to life the upcoming Canterbury NZ brand campaign, The World’s Toughest Activewear.
The incumbent was Stanley Street.
Working out of the NZ offices, PHD will work in partnership with Drum (originally Spark PR & Activate), the PR & activations arm of the business, to provide the clothing company with a full-service agency offering, encompassing media, PR, social and activation across all brand elements.
PHD NZ MD Abby Parkin said: “We proudly wore Canterbury’s bold, tough, and resilient brand mentality throughout the pitch process and are delighted to have been given the opportunity to work alongside such an iconic Kiwi brand, driving penetration here in New Zealand and across Australia.”
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