By Lindsey Marshall, Director Publisher Partnerships, Criteo, and Sean Deane, Senior Director, Publisher Partnerships, Criteo With additional browser- and device-based identifier restrictions dropping almost every other month, publishers are getting pitched a dozen addressability solutions every week – and we’re already seeing cases of buyer’s remorse: publishers not getting the value they expected from proposed solutions. How… Continue reading »
The post Addressing the Addressability Challenge For Publishers appeared first on AdExchanger.
More Stories
AppLovin is Officially the New Target of Short Sellers
Is Tegna Looking to Hub Weather in Its Local Markets?
Stuff Group taps Belinda Francis to lead North Island Markets