Havas Just Made an Entrance Into the Creator Economy, and Your Agency Should, Too

When Aaron Brown needed upfront cash to invest in his content, he turned to creator investment company Spotter. Brown, who is known for his iconic red snapback and baby back ribs, is the man behind “Smokin’ and Grillin’ with AB,” a YouTube channel that has racked up nearly two million followers. He acknowledged Spotter’s role…
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