AUCKLAND, Today: MediaWorks has launched a digital out-of-home campaign to celebrate Matariki. The campaign which kicked off yesterday features three different pieces of billboard creative which speak to how people can embrace and celebrate Matariki.
A fourth digital out-of-home billboard featuring the phrase Ngā mihi o Matariki, te tau hou Māori (Happy Matariki) will go live on Friday.
MediaWorks’ diversity & inclusion team is behind the campaign.
“On Rāmere [Friday], Aotearoa commemorates Matariki with a public holiday for the very first time.”
Chair Rodger Clamp said: “On Rāmere [Friday], Aotearoa commemorates Matariki with a public holiday for the very first time.
“We’re proud to use our digital out-of-home billboard network to highlight and celebrate this with our whānau across Aotearoa.”
The campaign to mark Matariki will also be shared across MediaWorks’ social media.
CREDITS
MediaWorks D&I Team chair: Rodger Clamp
MediaWorks Graphic Designer: Aisha Johan
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