Mobile Game Advertisers Created The Playbook – And Now Consoles Can Follow

Jeff SueGM, Americas“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Sue, GM Americas at Mintegral.  Recent news that Microsoft and Sony are both bringing ads to their free-to-play (F2P) games has left the industry buzzing. But it seemed inevitable.  It’s no… Continue reading »

The post Mobile Game Advertisers Created The Playbook – And Now Consoles Can Follow appeared first on AdExchanger.

AdExchanger