Marketers at Cannes See Spend Moving to the Creator Economy

More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $ 13.8 billion, according to Statista. At Cannes Lions, Adweek gathered global marketing leaders to talk about the opportunities and challenges of this 10-year, still-growing phenomenon. “The creator economy is exploding right…
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