The Big Story: Google Wrestles With An Analytics Overhaul, While The Ad Tech Market Preps For A Downturn

Google has tried – and so far mostly failed – to get its customers on board with major new migrations for its online advertising platform. There was the Ads Data Hub switchover, kind of, and the move away from third-party cookies … which was supposed to happen already. We’re still waiting. This time, though, Google means… Continue reading »

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