Google has tried – and so far mostly failed – to get its customers on board with major new migrations for its online advertising platform. There was the Ads Data Hub switchover, kind of, and the move away from third-party cookies … which was supposed to happen already. We’re still waiting. This time, though, Google means… Continue reading »
The post The Big Story: Google Wrestles With An Analytics Overhaul, While The Ad Tech Market Preps For A Downturn appeared first on AdExchanger.
More Stories
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad
David Beckham Discovers His Secret Twin Brother in Stella Artois Super Bowl Teaser
CNN Revamps Weekday Programming Schedule Amidst Layoffs