November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Amazon Fire TV Is Leaning Into Live Content

An interview withMatt HillHead, Fire Device Monetization“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Ad-supported video on demand is growing, but that doesn’t mean viewers aren’t still consuming live linear content. Live TV made up 21% of the billions of hours people spent watching content on aContinue reading »

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